![]() You'll leverage your understanding of different user needs and pain points and work with the Product Management team to influence the product roadmap and ensure we are building the right product for the audience.Create the messaging for target audiences, and personalize user journeys. You'll review and adapt the strategy on an ongoing basis, incorporating results and learning.Focussing on key customer segments like photographers and videographers, be the voice of the WeTransfer user within the company. In the day-to-day, you'll lead the execution of the strategy and work collaboratively with colleagues in marketing, product, user research and our data teams to evolve and execute the strategy through product marketing waves that include any retention focussed feature launches, always-on marketing across owned and partner channels (including, email, wallpapers, social, etc.), lifecycle marketing, and other initiatives that will drive retention.ĭevelop and socialise a product marketing retention and lifecycle strategy and roadmap. You'll collaborate with the product managers and directors to translate those insights into lifecycle and retention strategies that deliver long-term and loyal customers. You'll represent the voice of the user by mining insights from our customer insights and internal user research team. The ideal candidate knows how to balance the needs of the business with the wants of our customer, and has experience finding creative solutions that deliver on both.Īs Senior Product Marketing Manager - Lifecycle and Retention, you will be responsible for delivering some of the company's most critical work. We're looking for an experienced Senior Product Marketing Manager who can deliver both a long term strategic vision for retention and lifecycle engagement along with short-term tactical retention activities. With one foot in marketing and one foot in product, and reporting to the Senior Product Marketing Director, this role will work closely with product and marketing teams to build an overarching retention and lifecycle product marketing strategy aimed at ensuring that WeTransfer users are optimally onboarded, see the value and adopt the products and features that they need, and create an engagement strategy that drives utilization of features and the retention of WeTransfer users. The company is also focused on promoting diversity and inclusion and championing employee mental health. As a certified B Corporation™, WeTransfer supports issues such as climate change by maintaining a climate-neutral status and aiming to reduce its carbon footprint by 30% by 2025. ![]() In March 2020, WeTransfer was designated as a Certified B Corporation, confirming its ambition to strengthen its values-driven approach to responsible technology and business. Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too. Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work - from inception right up to delivery. ![]() Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.
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